As a Senior Graphic Designer at Forever 21, I developed graphic concepts for the brand’s sleepwear category in collaboration with executive leadership. The collection explored a kawaii inspired aesthetic, featuring custom vector illustrations and soft color palettes designed to resonate with the brand’s youthful audience.The final designs translated playful character driven graphics into wearable pieces, contributing to a sleepwear assortment that aligned with Forever 21’s trend focused and accessible brand identity.