As a Senior Graphic Designer at Forever 21, I developed cosmetic packaging concepts for the brand’s beauty category, including work for Riley Rose, the lifestyle and beauty retail offshoot. The work explored a range of aesthetics, from playful kawaii inspired graphics to bold, color driven packaging designed to stand out on shelf and resonate with a youthful, trend focused Gen Z audience. The final designs established distinct visual identities across multiple beauty launches while aligning with Forever 21’s fast paced trend cycle and energetic brand personality.