Hairtamin is a hair wellness brand specializing in scientifically formulated supplements and hair care products designed to promote stronger, healthier hair. As the Graphic Design Manager, I played a key role in refining and elevating the company's visual identity, bringing much-needed direction and consistency. Here are three key approaches I am using to refine and strengthen the brand's visual desthetic.
Hairtamin
A supplement or wellness brand's homepage is often a cutomer's first impression. It should immediately convey trust, clarity, and credibility. It sets the tone for the entire brand experience, guiding visitors with clean design, clear benefits, and a sense of well-being that aligns with their health goals. Here is one example comparing and contrasting updates I helped facilitate for Hairtamin's homepage.
Homepage Update
3D Artwork
High quality 3D assets play a crucial role in enhancing a brand’s visual storytelling, allowing for more dynamic, realistic, and engaging content. They provide versatility across various marketing channels, from product visualization and packaging design to immersive advertising and social media campaigns. In the supplement industry, high-quality 3D assets are essential for creating visually compelling and informative imagery.
AI Assets
AI driven design is a fairly recent tool used to create intelligent, and engaging content. If utilized properly, It can be a very useful tool across various marketing channels, from personalized customer experiences and dynamic content generation to data-driven advertising and automated social media campaigns. In the supplement industry, AI-powered design tools are essential for creating visually compelling and strategically optimized imagery that resonates with target audiences.