Primary packaging is often a customer’s first visual interaction with a supplement or wellness brand and should immediately communicate trust, clarity, and quality while reflecting brand values and reinforcing credibility. Below is an example highlighting the primary Hairtamin packaging updates I helped lead, comparing the original design to a more elevated and contemporary execution.
Primary Packaging Update
A supplement or wellness brand's homepage is often a cutomer's first impression. It should immediately convey trust, clarity, and credibility. It sets the tone for the entire brand experience, guiding visitors with clean design, clear benefits, and a sense of well-being that aligns with their health goals. Here is one example comparing and contrasting updates I helped facilitate for Hairtamin's homepage.
Shopify Homepage Update
An Amazon storefront is often a shopper’s first interaction with a brand within the marketplace and plays a critical role in building trust, improving navigation, elevating brand perception, and clearly communicating key benefits in a competitive environment. Below is an example comparing the previous Amazon shop to a refreshed, more cohesive experience I helped lead.