Hairtamin Brand Redesign
Hairtamin is a beauty and wellness brand primarily known for its dietary supplements designed to support hair health. I led the design team through a comprehensive brand refresh for Hairtamin, encompassing the website, Amazon storefront, and primary and secondary packaging. To resolve years of stagnant design and cluttered digital interfaces, I implemented a strategic three phase rollout. We began with the homepage to establish a new visual identity, which we then extended to the Amazon storefront. This sequence ensured brand cohesion while allowing the necessary time for the complex approval and production cycles involved with physical packaging and overseas vendors.
Primary Packaging Redesign
I helped lead updates to Hairtamin’s primary and secondary packaging system to address outdated and inconsistent design while maintaining recognition with existing customers. The redesign modernizes the typography, refines visual hierarchy, and introduces a cohesive color system to create stronger shelf impact across the product line.
Homepage Redesign
I also helped facilitate updates to Hairtamin’s homepage experience to address an outdated layout and improve visual clarity while better communicating the brand’s core value proposition. The redesign refines visual hierarchy, simplifies content structure, and creates a cleaner, more engaging experience that guides visitors from discovery to product exploration.
Amazon Storefront Refresh
Alongside the Hairtamin homepage update, I led the refresh of the brand’s Amazon storefront to replace an outdated, cluttered layout with a more cohesive and elevated marketplace experience. The redesign improves navigation, strengthens visual consistency across product categories, and introduces clearer hierarchy to better highlight key benefits and guide customers through the product lineup.